Taboola’s personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
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History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.
Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
AI and automation are rapidly changing our lives – but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.
Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection’s Catherine Becker.
In response to calls from vloggers for greater clarity surrounding commercial partnerships, the ASA has published new guidance to help them better understand how and when advertising rules apply to their vlogs.
Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
Dean Matthewson has been brought in as part of an ongoing investment in building Invention, Trinity Mirror’s creative solutions arm.