James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
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The chairman of Karmarama has warned that the “art” of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.
The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.
The world is changing and search is soon to be usurped. Here, Andrew Delamarter, director of search and inbound marketing at Huge, gives us a taster of what’s to come.
Despite some high-profile commitments from agency trading desks to ‘eradicate’ ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.
The ASA’s chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
What does it take for an ad to be truly successful today? Millward Brown’s head of UK marketing, Amanda Phillips, shares her insights.
As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA’s Jon Hewson investigates.