There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?
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What can the out-of-home industry take from this year’s CES – and what trends are likely to emerge in 2015? Posterscope’s Ben Milne finds out.
While most of us may be struggling with the post-Christmas blues (and weight), this supermarket has entered 2015 with an advertising bang.
Highlights from the 2015 Year Ahead event – including video interviews with panellists, photos and the choices for media personality, top media brand and best media moment of 2014.
Marketing budgets have increased for the ninth successive quarter but at a slower rate, reveals the Q4 2014 IPA Bellwether Report published today.
Following the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of the UK’s largest advertising sector.
Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
Speaking as a guest at Posterscope’s Pioneers event at the Soho Hotel on Tuesday, the advertising icon said that most creative professions have a 10-year period that will “create the work that’s going to define them.”
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.