The out-of-home industry has reported its strongest quarter ever, with revenue close to £300 million for the first time, according to the Outdoor Media Centre.
Showing 4991-5000 of 6,833
More Advertising articles
Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest advertising forecast from Strategy Analytics.
27% of UK media agency employees have “no idea” how to comply with mobile privacy, while 22% have “no idea” about brand safety on mobile, according to research released today by the IAB and BVDW.
After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy, asks Martin Kelly, CEO and co-founder of Infectious Media.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
Sky won the lion’s share, taking five of the seven packages of matches made available, whilst BT won the remaining two.
The Advertising Association’s latest report is a flawed approach if you want to defend the ad industry from attack, argues Dominic Mills.