In a bid to help provide more transparency to consumers around native advertising, the IAB has released the first part of a new set of guidelines for the industry.
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Simon Litherland, CEO of Britvic plc, has been appointed as the new president of ISBA, the body that represents British advertisers.
Richard Marks, chair of the judges for next week’s Media Research Awards, says the entries tell us a lot about the state of the sector – and that the awards themselves matter to the future success of the industry.
Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.
UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
64% of European marketers plan to increase retargeting budgets this year, according to a new report released by AdRoll; however, separate research questions the impact it has on consumers.
Marketing industry leaders have joined forces with Royal Mail MarketReach for a campaign to demonstrate the “vital contribution” mail makes to advertising.
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
By creating a comparison with a more expensive option, brands can create a perception of good value and significantly boost sales, learns ZenithOptimedia’s Richard Shotton.