The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.
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This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.
The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.
An ad is more effective when brands put the user first, argues James Booth, CEO of Rockabox.
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.
Black Friday saw the nation flock en masse to the discounted high streets. Now, it’s time for retailers to flog reduced stuff online. So what do our industry experts have to say about Cyber Monday?
TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?