More Advertising articles

Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.

InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?

AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.

Find out which popular department store achieved an impressive standout of 90% in this week’s Mirror – 13% above the norm.

In the second of our special reports, Suzy Young, data and journals director, Warc, uses the latest ad spend data to determine the health of the magazine market.

Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.

MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?

After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.

adam&eveDDB takes the prize for the Foster’s “Good Call” campaign which helped the struggling Heineken-owned brand return to market leadership – generating £32 of revenue per £1 spent on advertising.

Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.