What marks out a great client? In the third of the series, David Indo explains how the best clients benefit from being very clear about what they want from their media agency.
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In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.
The first online kitemarks have been awarded today to nine companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
Facebook has launched a new advertising network that will serve ads to third-party mobile apps – the first time that the social media giant has helped app developers monetise “in a serious way on mobile.”
Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at the resilience of the traditional TV spot.
A new report reveals that a many marketers are not trained in marketing performance and ROI – so no wonder the average boardroom is ill-informed and financially illiterate regarding the value of advertising, writes David Brennan.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.