The average global consumer was exposed to various DOOH media for 14 minutes per week in 2013 compared with eight minutes in 2007.
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Adapt.tv’s ‘Audience Path’ is now the only platform that can plan, buy, execute and analyse video ad campaigns across all digital screens and linear TV.
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As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.
Martin Sorrell’s group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
The parent company of the UK’s IPC Media has merged its worldwide digital properties into a single global exchange that will launch on Google’s programmatic platform.
After a day of judging yesterday, the final shortlist for the 2014 Connected Consumer Awards has today been announced.