Conducted by COG Research and Dr Amanda Ellison, doctor of psychology at Durham University, the research determined that people are significantly more alert outside of the home than in.
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Exponential has announced the launch of a new algorithm which applies transparent behavioural models directly to campaign optimisation in real-time.
New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.
ISBA’s Bob Wootton raises some important questions on the nature of trading desks – and asks what it really means for an agency to be ‘clean’.
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.
Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
The problem for advertisers trying to personalise their messages is that they think they know the ‘you’ they’re chasing, says Dominic Mills – but the more they chase the real ‘you’, the more they risk getting it wrong.
Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
The Big London Debate took the audience for a lively canter through the capital’s challenges and USPs.
The Guardian’s native advertising session didn’t produce huge insights, but certainly reflected the tensions that have arrived at the table.