Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.
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New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.
The former Guardian commercial director will be responsible for leading Bloomberg’s multi-platform media operation across the regions.
172 digital panels in the main terminal, gate rooms and baggage reclaim areas will be rebranded as ‘Terminal Samsung Galaxy S5’, alongside images of the device.
Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.
Tracy’s appointment comes as Rob Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the development of Dentsu Aegis’s iProspect, Carat Enterprise and Data2Decisions brands.
Despite television’s dominance, press and radio were found to be the next best at generating sales.
It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.