Young mothers are becoming increasingly connected, says Kantar Media’s Anna Gunn. So what are they engaging with and how should marketers be targeting them?
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Cox Media, the ad sales division of Cox Communications, one of the largest broadcast service providers in the US, has partnered with an automated ad platform to begin selling linear TV inventory programmatcally.
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.
The Independent looks to boost its digital offering with a free app that combines a mixture of newspaper design with digital interactivity.
Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?
It’s absolutely huge in the US – but content marketing is still new territory for many in the UK. Newsline asked Kayvan Salmanpour, international MD of NewsCred to explain how he sees the market evolving this side of the pond…
Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native’s David Brennan looks at some compelling new evidence…