Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…
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Advertisers are paying for stuff that isn’t seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It’s time for a serious debate.
The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
Despite reports earlier this week that Discovery Communications, in partnership with BSkyB, had made a deal to buy the UK’s Channel 5, fresh reports today say the US firm has dropped out of the bidding process altogether.
The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships…
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
The Internet Advertising Bureau has today lifted its advisory on viewable impressions for the display advertising market, giving a green light to trade against viewability for the first time.
British Airways’ High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch – and although at heart this is about good old content marketing, this time there’s a thoroughly contemporary twist…
Speaking at the annual Newsworks Shift conference on Thursday, the CEO of advertising group WPP said that Publicis Omnicom Group faces “significant structural issues” that although not impossible, will be difficult to overcome.