More Advertising articles

The ABC’s CEO is correct to believe that the auditor cannot waste time responding to every flash-in-the-pan and wacky fad coming out of Silicon Valley, but it is still vital someone is watching out for the Next Big Thing.

Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? In a new weekly feature on Newsline, we’ve partnered with Lumen Research to find out.

After what has been described as a “difficult” year, UTV Media plc – parent company of talkSPORT – has reported that the station’s revenue is expected to rise by at least 25% ahead of the FIFA World Cup this summer.

The balance between digital technology and creative is at breaking point, says Ed Owen – and while there’s good creative out there, too much is driven by the next ‘new’, and marketers need to be far more circumspect.

From programmatic marketers to cloud-based, universal cookies, the future is set to turn advertising on its head by 2020 says Chango’s Dax Hamman. So what else can industry expect from the future?

In the face of falling market share, Budweiser employed neuroscientists to help fine-tune its TV advertising to make it more emotionally engaging. The insights it revealed are fascinating – but did it work?

Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.

Premium Video Ads are designed to reach a large audience with “high-quality sight, sound and motion,” and are purchased in a similar way to how advertisers buy and measure ads on TV.

In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.

Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.