More Advertising articles

The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.

Having strategies to support your mental wellness at an uncertain time like redundancy is essential — and Nabs can help.

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.

The outdoor media owner reported $623m in consolidated revenue in Q4 2023.

Does anyone actually do ‘advertising’ any more, asks the editor.

The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.

Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company’s advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.

With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.

Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.