The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
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They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
The hounding of Kate Middleton underlines there is no understanding of AI without DEI.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)
Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.
If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
| Maria Iu
Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
Is cinema the next natural step for podcasts after social, video and live events?
This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.