A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
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| Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
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The weekly feature aims to shout about the creative work of media practitioners.
For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.
Prime Video viewing data will be available to Barb subscribers from 1 March.
Industry figures examined Miron’s legacy and looked ahead to Global’s future.
The Trade Desk’s business development GM shares her dreams of becoming a figure skater and what clients are prioritising this year.