More Advertising articles

The move seeks to minimise fraud by ensuring ads are being seen by real people.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.