The retailer’s latest campaign is like an advert for communism, writes John Lowery – fabulous in principle but there are a few associated downsides…
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In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.
The business moves from All Response Media, with the7stars handling account from August 2018.
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.
Nike’s latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey – a meaningful, purpose-driven vision.
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
