Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
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Dal Gill joins Seedtag from Spotify, where he served as a member of the European leadership team.
Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.
VCCP Media’s Catherine Becker gives her view on one of the better Facebook apologies – and outlines what the data breach scandal means for users and advertisers moving forward.
Clarkson will lead all commercial and marketing elements of the business to drive development and growth.
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook’s ad model.
The stink hanging over Ad Week Europe last year was YouTube’s brand safety debacle, and – as if by design – this year the bad smell was choking the other half of the duopoly.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”