Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for “supercharging” Audi’s UK business over the past three years.
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It may put some noses out of joint, but it’s time for closer collaboration, writes Bountiful Cow’s Lucy Markham.
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition – yet their use is in decline.
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go…
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.
It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.