More Agencies articles

According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers

GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.

Each agency brand – including Starcom, Zenith and Digitas – will occupy a separate floor, totaling 212,000 square feet.

Inconsistent PR statements translate into troubling reputations, writes John Lowery.

Many magazines these days are merely springboards to the real money – and readers are targets to be turned into consumers.

The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.

BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.

Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.

In this week’s Media and Marketing podcast, host John Reynolds interviews Johnny Hornby, the founder of The & Partnership and Dan Clays, the UK CEO of Omnicom-owned media agency OMD.

Why is Meantime Brewing using advertising to say it doesn’t need to advertise, asks John Lowery.