Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
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As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.
‘Repetitive, obtrusive and irrelevant’: consumer sentiment towards advertising has hit an all time low according to Credos, the industry’s think tank.
The out-of-home industry faces two significant barriers to growth, writes Talon’s Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.
The news comes as Forward3D and PMX Agency recently announced a joint deal to form ForwardPMX, combining the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
In his new role, Duffy will lead the media team at agenda21 and will be responsible for all paid media across the agency’s client portfolio.
In her new role, Giordani will oversee events, grow membership, develop partnerships and sponsorships, and work to encourage collaboration with other industry trade organisations.
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
In this week’s podcast, John Reynolds sits down with founder of Uncommon, Nils Leonard and Ali Hanan, founder of Creative Equals. Plus: Alex DeGroote on 2019’s media stories and Zenith’s Danielle Baker on the next cultural trends.
Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.