The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…
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In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
The “Creative Agency of the Future” global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.
Bryan Scott joins from The Lighthouse Company where he served as marketing & innovation director for three years.
Kevin Bratley and Jade and Lee Trott will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh.
Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
In her new role, Kate Pickering will lead Gyro Manchester’s content team and oversee everything from content strategy through to content development and evaluation for clients.