In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
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As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
Officers in Paris detained the well-known businessman – who stepped down as chairman of media group Vivendi only days ago – to question him about suspected corruption in Africa.
As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
Independent media agency Bountiful Cow has hired Ellie Roberts as its head of planning, completing its senior team a year after launch.
As global head of strategy, Shula Sinclair will be in charge of product output and strategic thinking coming out of the international client teams.
Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
Sutherland replaces Rick Hirst, who is moving on to a new global role within the network.
In this week’s Media and Marketing podcast, host John Reynold’s interviews City A.M. editor Christian May and Rachel McDonald, the MD of Carat, Manchester.