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What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…

Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?

Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.

Sir Martin Sorrell’s new business, S4 Capital, has beaten WPP to buy Media Monks for €300m – fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.

Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew

S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”

TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.

As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.

Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.