In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
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It’s pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.
The Wall Street Journal, citing unnamed sources, said that WPP’s board was examining whether Sir Martin misused company assets.
Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
Dal Gill joins Seedtag from Spotify, where he served as a member of the European leadership team.
Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.