Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn’t seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
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The final session at Mediatel’s important new conference, The Future of Brands, is being led by global mobile agency Fetch and asks How can digital marketing deliver positive change?
Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of non-executive chair of Unruly’s board of directors.
Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories below that best match your contribution and to enter this year’s awards.
The winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches tonight, coinciding with mental health awareness ‘Time To Talk’ day.
Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
Dominic Mills wonders if the excellence of the Financial Times’ journalism can help change the minds of ‘news rejectors’. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.