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Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.

Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?

Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.

Speaking at Mediatel’s Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.

Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.

The acquisition will increase M&C Saatchi’s presence in the influencer marketing sector, and will combine with M&C Saatchi’s existing social team to become M&C Saatchi Social.

Oath has appointed Anna Watkins as UK MD & country commercial director, replacing Nigel Clarkson who was sacked last year.

Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.

WPP’s Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to “evolve its planning offer” across the UK.

PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.