The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
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Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
Why are the likes of McDonald’s and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
Dino Myers-Lamptey, chief strategy officer at the7stars, has been poached by MullenLowe Mediahub UK to take up the role of managing director.
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here’s how marketers can keep pace.
Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors – alongside a host of further promotions and new hires.