The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
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As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
The “Creative Agency of the Future” global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.
Bryan Scott joins from The Lighthouse Company where he served as marketing & innovation director for three years.
Kevin Bratley and Jade and Lee Trott will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh.
Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
In her new role, Kate Pickering will lead Gyro Manchester’s content team and oversee everything from content strategy through to content development and evaluation for clients.
Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK, while Natalie Cummins takes on the top job at Zenith UK.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?