Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
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If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.
After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.
Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.
Tracy De Groose, Kathryn Jacob OBE, CEO, Torin Douglas, Matthew Bloxham, Stephen Woodford and Raymond Snoddy share their hopes for 2019.
Creative agency Space has appointed Andy Preston and Alex Hazell as deputy creative directors, and James Newport as design director.
Luke Willbourn and Amy Horton have both been promoted to the new role of chief client officer, responsible for two strands of Talon’s business.