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With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.

In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.

Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.

Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don’t strike the right balance between brand and activation.

A delegation of agency bosses has just returned from a trade mission to the US. Here, Paul Mead reports back on what the tech titans are up to.

Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?

It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.

Adland has broken out in a rash of effectiveness studies, and they all point in a similar direction. Will they be listened to, asks Thinkbox’s Matt Hill.

Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.

Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK.