Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.
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Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
In the wake of the #MeToo and #TimesUp movements and the ‘Top 5 email scandal’, the IPA has today published its new Code of Best Practice on Dignity at Work.
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
From helping to ease the financial burden on young recruits to boosting social diversity, the7stars’ Jenny Biggam explains how to best replenish the media agency talent pool.
The plans would see an enforced code of conduct for social media platforms, including age restrictions and the removal of illegal content – with the threat of fines if firms do not comply.
Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.
Host John Reynold’s joins the Radiocentre’s Tuning In conference to speak with Margot James, culture minister; new Absolute Radio breakfast show presenter Dave Berry plus lots more…
Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.