Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
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Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
It’s pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.
The Wall Street Journal, citing unnamed sources, said that WPP’s board was examining whether Sir Martin misused company assets.