Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
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WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.