In a wide-ranging interview at Mediatel’s Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face – and their strategies for growth.
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Industry bosses have been warned without agreed standards out-of-home will be bogged down by needless complexity at a time when it was seeking to grow its share of market through investment in digital screens.
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From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
Dame Cilla Snowball, group chairman and CEO of AMV BBDO, discusses her personal experience of prejudice in the workplace, what she makes of the current controversy at JWT, and what it means to be a Dame.
Corporate in-housing will continue to demonstrate rapid growth say industry experts, as brands are increasingly looking to assume control over their own data in the supply chain.
Experts have warned it will be another two years before the online world’s brand safety issues are resolved as they outlined new solutions to a growing industry problem.
40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an ‘overwhelming’ transition
It’s lonely being the UK’s first and only creative agency to have ‘B Corporation’ status, writes And Rising’s Jonathan Trimble.