Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.
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As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell’s pursuit of money has inflicted.
Rising costs and the ongoing uncertainty that exists over the future direction of the UK economy in a post-Brexit world have led to caution and belt-tightening.
Forde will be responsible for leading UM’s growth plans to develop a future-facing media agency that meets the needs of its clients.
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.
Glucklich, who replaces Matthew Platts following a promotion to CEO of Media Brands, begins her new role in May and will lead all four divisions of the innovation and investment business.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.