Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
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From helping to ease the financial burden on young recruits to boosting social diversity, the7stars’ Jenny Biggam explains how to best replenish the media agency talent pool.
The plans would see an enforced code of conduct for social media platforms, including age restrictions and the removal of illegal content – with the threat of fines if firms do not comply.
Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.
Host John Reynold’s joins the Radiocentre’s Tuning In conference to speak with Margot James, culture minister; new Absolute Radio breakfast show presenter Dave Berry plus lots more…
Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.
In her new role, Milligan will co-ordinate the marketing and communications of Dentsu Aegis Network media brands.
Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.
A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.