The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.
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In her new role, Milligan will co-ordinate the marketing and communications of Dentsu Aegis Network media brands.
Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.
A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.
According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
Each agency brand – including Starcom, Zenith and Digitas – will occupy a separate floor, totaling 212,000 square feet.
Inconsistent PR statements translate into troubling reputations, writes John Lowery.
Many magazines these days are merely springboards to the real money – and readers are targets to be turned into consumers.
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.