A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
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M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity’s Michael Karg.
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.
‘Repetitive, obtrusive and irrelevant’: consumer sentiment towards advertising has hit an all time low according to Credos, the industry’s think tank.
The out-of-home industry faces two significant barriers to growth, writes Talon’s Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.
The news comes as Forward3D and PMX Agency recently announced a joint deal to form ForwardPMX, combining the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
In his new role, Duffy will lead the media team at agenda21 and will be responsible for all paid media across the agency’s client portfolio.
In her new role, Giordani will oversee events, grow membership, develop partnerships and sponsorships, and work to encourage collaboration with other industry trade organisations.