Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
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Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.