Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
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Accenture is to acquire Mackevision, a global producer of 3D content – and visual effects team for Game Of Thrones.
Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
Mediatel is hosting its first Out-of-Home Summit on 23 January, bringing together key players to share their views on the sector’s newest developments and challenges, and OOH’s role in the media landscape.
Four days into the New Year and already there are so many talking points: The spectre of an ad-blocking meltdown, trouble at Vice, Snap lols, Hopkins World, JPMorgan’s YouTube fix…and Murdoch calling Trump a fucking idiot.
Based in the Wavemaker Paris office, Hernandez will lead the agency’s relationship with the global L’Oréal clients based in France.
The new ownership team will consist of David Price, managing director, Ciaran Deering, director of digital and Sean Guthrie, finance director.
DWA specialises in ad-tech, real-time insight, and management decision support to a range of integrated, global media, including programmatic, search, social, and demand generation.
It’s tough making predictions, especially about the future – but Dominic Mills will try nonetheless.