Wavemaker will have offices in 90 countries and over 8,500 employees – with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
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We must reframe the working mum experience, writes Helen Rose.
MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.
White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.
101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.
Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?