More Agencies articles

Many magazines these days are merely springboards to the real money – and readers are targets to be turned into consumers.

The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.

BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.

Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.

In this week’s Media and Marketing podcast, host John Reynolds interviews Johnny Hornby, the founder of The & Partnership and Dan Clays, the UK CEO of Omnicom-owned media agency OMD.

Why is Meantime Brewing using advertising to say it doesn’t need to advertise, asks John Lowery.

Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.

In his new role he will lead the strategic publication of the Association’s content.

Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.

The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.