The Ozone Project – a joint digital ad sales house from News UK, Guardian and Telegraph – is welcome news and brings mutual benefits to advertisers and publishers, but agencies have expressed caution over aspects of the deal.
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After picking up the The Grand Prix campaign for Tesco’s Food Love Stories with BBH, MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival.
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of ‘ambient technology’. Consumer trust will need to be central to its success, writes Andy Dobson.
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency – all in support of ActionAid.
Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
The culture in adland is changing, and Sorrell is looking increasingly like part of the old baggage many would like to be rid of.
Katy Clarkson takes on the new role of head of planning, while Martin Donnelly will join the team as head of non-broadcast.
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.