Possibly bringing both conscious and unconscious biases to this week’s column, Dominic Mills reviews and digests the Choice Factory – Richard Shotton’s behavioural science bestseller.
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Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
Mediatel’s Future of Brands event could have been called ‘The Future of Digital’, writes Greg Grimmer of Fetch Media.
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.
Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.
Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.
Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.