By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps.
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Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
Vincent Bolloré, the billionaire chairman of French media company Vivendi, has announced his intention to buy a 60 per cent stake in advertising group Havas from his own holding company.
The debate about online ad regulation was raised again this week – this time by the Times journalist who exposed how brands were inadvertently ‘funding terror’ through extremist YouTube videos.
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
King, who was previously the performance marketing agency’s managing director, will be responsible for the strategic development and growth of the brand in the UK.
As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.