With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.

The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.

Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.

Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.

Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.

UK and Ireland August box office totalled £95.2m. Despite the relatively meagre month, year-to-date box office remains up 9% compared with 2024.

Jurassic World Rebirth, Superman and The Fantastic Four: First Steps all performed well, despite a tough comparable with last year.

The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.

2025 H1 box office revenue surpassed £530m, growing 18% year on year. Advertisers, meanwhile, are increasing spend on the channel, with DCM’s revenues up 26%.

Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.