UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.
Four executives at different levels from a range of companies share their media origin story and advice for those starting out.
Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?
Box office revenue reached £63m, due in part to underperformance from Todd Phillips’ Joker sequel.
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
Giffgaff is the launch brand partner to be featured in a new advertising reel.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.