New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.

August box office was led by impressive runs from Deadpool & Wolverine, It Ends With Us and multiple family films. September is likely to be quieter before a big Q4.

GroupM had forecast the $1tn mark to be reached in 2025.

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.

The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.

The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.  

Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023’s Barbenheimer phenomenon.

The company’s regional sales director shares what he wanted to be when he grew up and which advertiser he would love to work with.

Year-to-date box office improved from May, boosted by Inside Out 2 achieving the highest opening of 2024 so far.