UK law firm Wiggin LLP and Entertainment Media Research have released a comprehensive survey report on consumer behaviour across many aspects of the UK media industry.
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Blogging on InteractiveTV Today, Zachary Weiner, CEO of emerging TV consultancy CTV advertising and the co-founder of the Connected TV Marketing Association, looks at traditional TV budgets and the impact connected TV will have upon it.
Research consultancy Enders Analysis’ latest report is questioning the rationale behind Netflix’s global expansion strategy – based on the “belief that achievement of global scale will improve its bargaining power.”
Having been plagued by delays since inception, set-top box venture YouView now looks set to miss its next milestone launch date of the Olympics, with latest reports suggesting that the service will not be launched until the end of 2012.
Fetch TV will no longer have access to Sky Go from later this month.
BSkyB has released its unaudited results for the nine months ending 31 March 2012, showing that revenue is up 5% to £5.1 billion.
Quietly announced in its financial report released today, BSkyB purchased Acetrax, a small over the top internet TV provider, in April 2012
Specific Media has boosted its VOD credentials with the hiring of Graeme Hutcheson as Head Of Video.Hutcheson is currently Associate Director, Futures & Implementation at MediaCom, where he oversees MediaCom’s buying and planning activity in VOD and explores commercial opportunities across new broadcast platforms. Initially he joined MediaCom as a Buying Manager, heading up TV… Continue reading Hutcheson Leaving Mediacom for Specific
Freeview looks likely to go head to head with YouView by launching a backwards electronic programme guide.
Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.