Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.

A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…

The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).

There are often stark differences, as well as surprising similarities, between the media behaviour and device ownership of millennials and the older generation.

Contract-free subscription services are taking hold, particularly within video and audio. But how popular are they becoming? Anne Tucker, Mediatel, digs into the data to look at their impact on the media industry.

The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.

The media industry is always on the look out for the next big thing, the next big disruptor. What are the false starts, and what will change behaviour for the consumer?