The online population of the UK dipped slightly in November, despite the expected rise in online shopping in the build up to Christmas.

The daily newspaper market saw circulation figures fall -1.8% PoP and -6.8% YoY in November. Just two dailies posted an increase in sales – the Daily Mail and i.

The quality market titles, both the dailies and Sundays, were the biggest losers in readership terms, year on year for the 12 months ending September 2011.

Most of the online UK national newspapers saw an increase in traffic in October with MailOnline continuing to draw in the most traffic, according to data released today by ABC.

Nearly forty million people accessed the internet in the UK throughout the month of October. According to data released by online measurement company UKOM the unique audience for the month totalled at 39.9 million, growing only by 140,000 since September.

The daily national newspaper market saw circulation figures drop once again in October – down by -1.2% PoP and -6.6% YoY overall.

The UK’s national newspaper websites saw usage figures fall during September, with all audited sites recording a drop in daily average unique browsers.

39.9 million people made up the UK’s online universe in September, growing 3.2% MoM. The negative focus on social media by the press following the civil unrest in August saw many big online entities losing users in September. Although the overall online population increased, major brands and social networking sites saw a loss in traffic.

The daily national newspaper market saw circulation figures drop once again in September. Overall the market is down -2.6% PoP and -7.1% YoY.

The UK’s online population has grown by 1.4 million people in the last year, according to the latest data released by media research and insight company Kantar Media. The second quarter of 2011 saw the online population grow by nearly 4% year on year, totalling 38.4 million users.