More Data Analysis articles

There was a mixed bag of a results online newsbrands in August, with the biggest losses outweighing the gains.

For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.

In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.

August was a good month for commercial television broadcasters, with just one channel recording any decline in revenue.

Returning series The Great British Bake Off, The X Factor and Doctor Who were among the highlights this month, as the big two channels gear up for the upcoming autumn ratings battle.

There were few changes for national newspaper titles over the month; however the latest results reveal a continuing decline for print in the long-run.

The UK’s online population fell slightly in July according to data released by online measurement company Nielsen.

Only the ‘i’ newspaper managed to record any growth in the daily market, while the Sun on Sunday drops more than 900,000 readers.

The figures reveal a poor performance for overall readership growth across the entire market, with every newsbrand recording negative growth from the last reported period.

The latest ABC regional newspaper results, covering the July – December 2013 period, reveal a relatively stable picture for the top performing groups and titles, with a few notable exceptions.