More Digital articles

With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement

Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.

Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV

GroupM has partnered with sell-side platform Pubmatic to better deliver media transparency and innovation in digital advertising.

Mary Keane-Dawson, group CEO of influencer agency TAKUMI, explains why there is such a buzz around one of the newest social media platforms and the potential opportunities for brands to get involved.

Sponsor content: Magnite’s managing director for the UK & Nordics, Julie Selman, delivers four key insights every UK marketer should be aware of when framing their CTV strategy.

Total Media’s Tom Laranjo looks at recent news and gets to the bottom of the human behaviour behind the headlines

Digital ad platform The Ozone Project has hired Dora Michail-Clendinnen into the new role of chief strategy officer.

The Ozone Project CEO addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.

Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.