Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.
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Digital media and creative agency Anything is Possible (AIP) has hired Mihir Haria-Shah as its first head of broadcast.
Foris Outdoor has switched on its first 20 digital out-of-home roadside screens
Marek Wrobel, head of media futures at Havas Media Group, reports back from this year’s consumer electronics trade show.
Partner content: PubMatic’s Lisa Kalyuzhny looks at how Covid-19 has shaped the future of programmatic advertising.
Partner content: Mail Metro Media’s executive director of digital talks cookie alternatives, the importance of first party data to publishers, improving cross-industry collaboration and the transparency of the programmatic supply chain.
TikTok user accounts will be set to private-by-default if they are under the age of 16, as part of a new privacy update rolled out this week.
If Boris’ announcement of Lockdown 3.0 taught us anything, it’s that we must fully commit to playing the long game, writes tmwi’s director of digital activation, James Leonard.
How does an online brand embrace traditional media and established brand building techniques? Ciaran Deering, head of online at The Grove Media, explains.
While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.
