More Digital articles

Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor

With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement

Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.

Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV

GroupM has partnered with sell-side platform Pubmatic to better deliver media transparency and innovation in digital advertising.

Mary Keane-Dawson, group CEO of influencer agency TAKUMI, explains why there is such a buzz around one of the newest social media platforms and the potential opportunities for brands to get involved.

Sponsor content: Magnite’s managing director for the UK & Nordics, Julie Selman, delivers four key insights every UK marketer should be aware of when framing their CTV strategy.

Total Media’s Tom Laranjo looks at recent news and gets to the bottom of the human behaviour behind the headlines