More Digital articles

According to new research, there is no downside to advertising appearing in negative sentiment – yet brand safe – content. The Ozone Project’s chief revenue officer, Craig Tuck, explains.

Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.

Bassil discusses maternity leave during lockdown, why brands are in a state of ‘disconnection’, and Digitas’ five year strategy.

Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic’s Emma Newman.

Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.

Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.

Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns.

Ray Snoddy looks at the ongoing battle between the Australian government and the tech giants.

Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.

Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.