More Digital articles

Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.

Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold

Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.

In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce.

Partner content: PubMatic’s CRO Emma Newman evaluates the difference between a good supply-side platform and an excellent one.

ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.

Fran Quilty, co-founder and CEO at Conjura, explains how ecommerce is disrupting the way consumers make major purchasing decisions.

Partner content: Ad fraud has not only infected the vast body of the online space, but continues to rapidly mutate into ever more damaging strains, writes ABC’s commercial director Jane Pitt.

Dr James Carney, founder of AI-powered intelligence company Texture.AI, reveals how the US presidential election has played out over Twitter.

Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.