Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns.
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Ray Snoddy looks at the ongoing battle between the Australian government and the tech giants.
Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
Facebook has confirmed plans to roll-out its news service to five more countries in the coming months, after launching in the U.S last year
Partner content: ABC’s Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020.
It’s time for brands to capitalise on the retail media opportunity, writes Zenith’s Stuart Johnston
Partner content: Ollie Deane, director of commercial outdoor at Global shares his positivity for the future of OOH and explains the future of audio and OOH as an integrated offer
Facebook, Google, Apple and Amazon are to appear together for the first time in front of Congress. They’ve got a lot of explaining to do, writes Ray Snoddy
According to Zenith’s latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.