Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column
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You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director
The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands
Sponsored: Better collaboration should bring about a better ecosystem where advertisers have a deeper understanding of their customers, writes LiveRamp’s Tim Abraham
ITV plans to roll out the service on other programmes across different genres later this year.
The new Jellyfish Technology Solutions team will work closely alongside Google, Facebook and Amazon as significant changes are expected.
Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile
The Future of Audio: The Barber Shop founder Dino Myers-Lamptey pointed to the opportunities for advertising and marketing on ‘social audio’ apps.
Advertisers must not use Google’s two-year delay to put off their post-cookie planning, warns Infectious Media’s Jonathan D’Souza-Rauto
Boris Johnson’s attempts to fight the invasion of foreign HFSS advertisers is less Churchill more Canute.
