More Digital articles

On the third anniversary of GDPR, Alex Steer, global chief data officer at Wunderman Thompson discusses this inflection point for digital marketing

Digital advertising is a major contributor to carbon emissions around the world.

Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.

The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites

Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor

With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement

Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.

Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV