At £5.99, Disney+ undercuts rivals – it could also be the perfect babysitter for isolating families. Here, experts share their views on the latest SVOD player.
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Ebiquity’s Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook’s Ian Edwards.
As public favourability towards advertising declines, a new paper from the industry’s Trust Working Group has identified practical steps advertisers can take to counter the problem.
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
Following the ICO’s report into real-time bidding, the IAB’s Christie Dennehy-Neil explains what the sector must do next.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.
Raymond Snoddy asks if the Government’s push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.
Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.
From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.