ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
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Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what’s the solution?
The industry body for digital advertising, IAB UK, has named Tina Lakhani as its first head of ad tech to further support the ad tech sector.
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.
In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
News UK’s influencer marketing agency The Fifth has appointed Sam Coleman as commercial director, leading day-to-day commercial strategy and sales operations.
At £5.99, Disney+ undercuts rivals – it could also be the perfect babysitter for isolating families. Here, experts share their views on the latest SVOD player.