More Digital articles

InfoSum founder Nick Halstead sits down with Mediatel News as the company announces a $65m funding round and plans to expand

The “Nationwide Local Voices” feature is being piloted in Bristol and developed by its media agency, WPP’s Wavemaker.

Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse

It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger

Upfluence helps companies quickly sort through millions of influencer profiles to find top performers

Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio

Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK

The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full