The new Jellyfish Technology Solutions team will work closely alongside Google, Facebook and Amazon as significant changes are expected.
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Boris Johnson’s attempts to fight the invasion of foreign HFSS advertisers is less Churchill more Canute.
The rise of contactless payments in-store and shopping online is making sonic branding a vital part of Mastercard’s brand armoury.
Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.
Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor
