More Digital articles

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse

It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger

Upfluence helps companies quickly sort through millions of influencer profiles to find top performers

Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio

Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK

The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full

Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands