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The rise of contactless payments in-store and shopping online is making sonic branding a vital part of Mastercard’s brand armoury.

Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.

Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.

Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.

We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor

It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool

The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.

Facebook is being investigated by antitrust regulators in the UK and the European Union over whether the social media behemoth’s use of customer data for online advertising is anticompetitive. This morning, the UK’s Competition & Markets Authority announced it is investigating whether Facebook has “gained an unfair advantage over competitors in providing services for online classified… Continue reading Facebook faces antitrust probes in UK and EU

The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.

On the third anniversary of GDPR, Alex Steer, global chief data officer at Wunderman Thompson discusses this inflection point for digital marketing