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ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.

ISBA has launched a Code of Conduct for influencer marketing, aimed at reducing negative issues like loss of trust because of misleading photo editing

As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?

It’s become a rite of passage for younger digital media owners to hire experienced agency planners, but Snap’s ecommerce play adds another layer to Jed Hallam’s hire

Pivoting business data strategies to a new set of regulations isn’t going to help businesses. It’s going to cause them a huge headache

Samsung Ads reported a 28% increase in monthly gaming activity between January and June.

Brands can now buy digital advertising space around streaming service All 4 via a private programmatic auction.

It features a fictional dialogue set in a dystopian future where fake news has taken hold and society is unravelling.

Pinners can now refine hair searches by six different hair pattern types: protective, coily, curly, wavy, straight and shaved/bald

ISBA said this first stage “passed all the key tests, with performance generally exceeding expectations”