The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.
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“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
TikTok is launching four new advertising and ecommerce formats, reach and frequency ad-buying, and new viewability commitments at its first global advertising upfront today.
The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, Global has found from a high-level industry survey.
Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?
One year after UK launch, Reddit launches first consumer ads
The fastest-growing social media platform of 2021 announced a collaboration with the global platform for omnichannel advertising to integrate their ads.
ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.
ISBA has launched a Code of Conduct for influencer marketing, aimed at reducing negative issues like loss of trust because of misleading photo editing
As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?
