Claiming that the new emphasis on data-driven attribution is a deliberate privacy-forward action is a nice spin
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Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.
The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.
“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
TikTok is launching four new advertising and ecommerce formats, reach and frequency ad-buying, and new viewability commitments at its first global advertising upfront today.
The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, Global has found from a high-level industry survey.
Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?
One year after UK launch, Reddit launches first consumer ads
The fastest-growing social media platform of 2021 announced a collaboration with the global platform for omnichannel advertising to integrate their ads.