Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.
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Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.
If Facebook can’t even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.
Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research
Snap Inc. made its case that it was the video content platform for Gen Z, what they call “the Snapchat Generation”.
The Competition & Markets Authority has fined Facebook £50m after “deliberately” failing to give information to the UK regulator as it investigates the purchase of Giphy.
Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic’s Emma Newman.
Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more “shoppable” for advertisers.
Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.
Spotify is set to hire hundreds more sales staff in a bid to boost its ad revenue beyond being a fraction of its income.