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“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.

While social media is efficient in driving reach, its effectiveness is limited.

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.

Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.

There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor

More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?

WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years. 

Amazon is taking a ‘leap of faith’ by letting Wavemaker use its ‘Crown Jewels’ – the first such deal has been made with a media agency.

Vodafone UK has more first-party than third-party cookie impressions for the first time

Bertozzi has been appointed president of EMEA for Whalar, reporting to CEO Rob Horler.