Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.
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There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor
More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?
WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years.
Amazon is taking a ‘leap of faith’ by letting Wavemaker use its ‘Crown Jewels’ – the first such deal has been made with a media agency.
Vodafone UK has more first-party than third-party cookie impressions for the first time
Bertozzi has been appointed president of EMEA for Whalar, reporting to CEO Rob Horler.
Claiming that the new emphasis on data-driven attribution is a deliberate privacy-forward action is a nice spin
Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.