More Digital articles

Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.

Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere

About a quarter of the world’s most popular brands’ Instagram followers are defined as “fake” or “suspicious” accounts, according to new research.

The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.

Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.

Consumer experience must inform a more human understanding of effectiveness, argues the international MD of Rakuten Advertising.

Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.

Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.

If Facebook can’t even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.

Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research