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Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic’s Emma Newman.

Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more “shoppable” for advertisers.

Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.

Spotify is set to hire hundreds more sales staff in a bid to boost its ad revenue beyond being a fraction of its income.

The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.

“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.

While social media is efficient in driving reach, its effectiveness is limited.

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.

Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.

There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor