Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.
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Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.
Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.
Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere
About a quarter of the world’s most popular brands’ Instagram followers are defined as “fake” or “suspicious” accounts, according to new research.
The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.
Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.
Consumer experience must inform a more human understanding of effectiveness, argues the international MD of Rakuten Advertising.
Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.