Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
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As the UK lockdown begins to lift, Helen Miall calls on the world’s advertising brains to reconsider how they use outdoor
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.
Partner content: We talked to Craig Tuck, Chief Revenue Officer of The Ozone Project, to find out how the premium publisher alliance has been navigating these past few months.
Partner content: LiveRamp’s Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.
Kantar’s Mark Inskip explores the explosion in digital behaviours fuelled by lockdown.
If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills – even when it comes to a Facebook boycott.
Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.
The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde – but there are a few points that need considering if it’s going to get the pivot right.
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.