More Digital articles

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.

On the day of its sixth anniversary, Ozone, the digital advertising platform for premium publishers, has been found by PwC to have demonstrated effectiveness in cookieless environments.

UK advertising exports are closing the gap with the number one market, the US, new figures showed.

All the latest from Cannes Lions with The Media Leader team on the ground.

The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.